The ask!
Just because technological advancement is possible doesn’t mean it is inevitable. This concept especially applies to society’s adoption of new technology. Meta Quest is capable of playing a role in college youth culture, but it is not guaranteed. It must join the right people, in the right conversations, at the right time.
The time is now. Meta Quest has tasked Agency 982 with making the Meta Quest 2 a coveted, essential product for college students. The Conversations Campaign will emotionally connect the Meta Quest with this audience through their ongoing, relevant conversations. Quest is ready to elevate the shared moments that give life meaning.
As agency 982’s Promotional Director, I present to you…
The Experiential Activations & Strategy!
Agency 982 will implement strategic experiential activations to drive further engagement with Conversation Starters in spot markets and beyond. Brand partnerships were selected for collaborative content due to their strong relevance among the target audience.
for more details about this campaign and access to the full book, please reach out!
New Horizons Kiosks
To kick off the campaign, kiosks on college Campuses will give students a live glimpse into the metaverse. 80% of Gen Z indicate special promotions make them more loyal to a brand.
College Campus
Dance Central
Stage
Local bars will get into the groove by hosting Meta Quest dance experiences. 70% of Gen Z enjoy going to bars that are different, unique, or interesting, while 64% are more likely to visit a bar for the experience.
College Bars
Collaboration Station
Campus Libraries
Students will reach a new level of productivity with Meta Quest when they reserve these study pods in campus libraries. Over 55% of Gen Z believe technology allows them to be more productive.
Game Day Moments
with Meta
College Tailgates
Double-decker Meta Quest buses will appear at college football games to create and capture moments worth talking about. Football is the most popular sport among Gen Z sports fans.
Let’s Share
CSR
On October 10th, Mental Health Day, Meta Quest will make donations and start conversations to destigmatize mental health issues. 62% of Gen Z share promotions with friends to suggest that they also take part.
Social Media
Drive-In with
Big Screen
Meta Quest will appeal to Gen Z’s love for nostalgia by bringing them a drive-in experience. 66% of Gen Z adults said they would be interested in going to a drive-in movie.
College Football Stadiums
Spot the Difference Challenge
In the final month of the campaign, daily spot-the-difference collages on social media will reward the audience for their engagement with Meta Quest. 86% of Gen Z respondents look for exclusives and promotions, including giveaways and contests.
Social Media
